YouTube Sponsorship Pricing: How Much Does It Cost in 2026?
YouTube sponsorship rates are rarely public. This guide breaks down pricing by channel size, niche CPM benchmarks, and the factors that actually move the number.
Sponsorship Intelligence, Explained
Practical guides on YouTube pricing, creator evaluation, and campaign ROI.
How to Evaluate a YouTube Creator Before Signing a Sponsorship Deal
Subscriber count is the worst metric for evaluating sponsorship value. Here's what actually predicts whether a creator will move the needle for your brand.
How to Calculate ROI in Influencer Marketing (With a Real Formula)
Most brands can't answer "did that sponsorship work?" after it ends. Here's how to model expected ROI before you sign, and measure actual ROI after.
YouTube Influencer Marketing: A Complete Guide for Brands (2026)
YouTube is the highest-ROI influencer channel for most brands. Here's how to run it well — from creator selection to post-campaign reporting.
How to Spot Fake YouTube Subscribers and Engagement Before You Sponsor a Channel
A channel with purchased subscribers can look perfect in a media kit. Here is how to catch inflated numbers in minutes, before they cost you a five-figure sponsorship.
YouTube Sponsorship Contracts: Every Clause That Matters (and What It Should Cost)
Most sponsorship disputes trace back to a clause nobody wrote down. Here is every term a YouTube sponsorship contract needs, what each one typically costs, and the red flags to catch before signing.
How to Negotiate a YouTube Sponsorship: Benchmarks, Counters, and Walk-Away Math
Creators name the first number and most brands either pay it or ghost. Both are mistakes. Here is how to counter with data, trade terms instead of price, and know exactly when to walk.